![pucl invitation.jpg](https://static.wixstatic.com/media/c38127_19071894ddb545719e3cabfec841128a~mv2.jpg/v1/fill/w_370,h_546,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/pucl%20invitation.jpg)
![Pucl_pgn.png](https://static.wixstatic.com/media/c38127_fa472220b27343e48752d8c700036657~mv2.png/v1/fill/w_203,h_428,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Pucl_pgn.png)
PRO University Chess League
Branding, Web Design & Photography
PUCL is a British chess league featuring the strongest talent from universities across the UK who compete in a league spanning the course of an academic year.
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I designed the logo, resembling a chess queen, the most powerful piece on the board, to convey the talent of the participants and a high level of competitiveness.
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The website, made together with co-organizer, Michael Green, contains elements of original photography and animation give an epic vibe while still offering a smooth, user friendly navigation experience.
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I also produced the promotional video using mostly elements from the website with a lot of pan, zoom and transition effects to deliver a suspenseful promo which packs a punch.
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![pucl1.jpg](https://static.wixstatic.com/media/c38127_af9961db1df94775abca4001b7f19bd7~mv2.jpg/v1/fill/w_150,h_71,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/pucl1.jpg)
![pucl3.jpg](https://static.wixstatic.com/media/c38127_ef400d484d404a6ca69ced88241276b0~mv2.jpg/v1/fill/w_115,h_60,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/pucl3.jpg)
![pucl4.jpg](https://static.wixstatic.com/media/c38127_a79d047692cf44168cf5807d2b0ede50~mv2.jpg/v1/fill/w_111,h_58,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/pucl4.jpg)
![Untitled-1.jpg](https://static.wixstatic.com/media/c38127_d6ef6e0a96bd4646887f3fe5f4dfadfd~mv2.jpg/v1/fill/w_106,h_76,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Untitled-1.jpg)
![12.jpg](https://static.wixstatic.com/media/c38127_b828c889fbc2497ba0cbc3c21d10900a~mv2.jpg/v1/fill/w_96,h_69,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/12.jpg)